Evaluating microcomputer interactive survey software

Software packages for microcomputer interactive questionnaires are becoming readily available to a wide group of business researchers. Potential users have a series of interrelated decisions regarding the most appropriate software and hardware for their specific needs. This article outlines important features that researchers must consider in their decisions under five dimensions: Survey research, question presentation, documentation, hardware, and monetary.This project was supported by a faculty grant from the Educational Improvement Fund of the University of Hawaii awarded to the first author. Portions of this paper were presented to the American Marketing Association 3rd Annual Microcomputers in Marketing Education Workshop at the California State Polytechnic University, Pomona, California, October 26–28, 1986.