Heuristics as social tools |
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| Affiliation: | 1. Johns Hopkins Carey Business School, 1625 Massachusetts Ave., NW, Washington DC 20036, USA;2. Center for Adaptive Behavior and Cognition, Max Planck Institute for Human Development, Lentzeallee 94, 14195 Berlin, Germany;3. College of Business, Clayton State University, 2000 Clayton State Boulevard, Morrow, GA 30260, USA |
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| Abstract: | Psychological models of judgement and decision making assume that people use heuristics to make inferences when faced with constraints in time, information, or processing capacity. This paper explores the use of heuristics in social interaction. Extending the concept of heuristics to social domains can be used to construct better understandings of behavioural regularities, especially when such regularities are not easily predicted by or accounted for in conventional models of rational choice. |
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