Belongingness as a mediator of the relationship between felt stigma and identification in fans

ABSTRACT

In the present study we examined the relationship between felt stigma and fan group identification as well as potential mediators of this relationship. Fans of various interests (e.g., sport, music) completed measures regarding felt stigma toward the fan group, psychological needs obtained through group membership (e.g., self-esteem, belonging), and identification with the fan community. The results showed that felt stigma predicted fan group identification, and the relationship was mediated by a psychological need for belonging. The results support prior research regarding the association between stigma and identification. However, the results add to the literature by showing belongingness as a mediator of this association.