Negative dominance in hedonic integration of noun-noun pairs

Subjects in Experiment 1 rated the pleasantness of nouns and of noun pairs. Although pair pleasantness was highly correlated with average component-word pleasantness, it was systematically lower than this average. In Experiment 2, subjects rated all combinations of 18 nouns on either pleasantness or unpleasantness of the pair, in a within-subject factorial design. Significant interactions in the two studies were interpreted in the context of algebraic integration theory as indicating a context-sensitive differential weighting of components: the more unpleasant noun of a pair had a greater effect on pair ratings than the more pleasant noun. The potential reliability and generality of this negative dominance effect was considered, and it was contrasted with the Pollyanna effect discussed by previous authors.The authors would like to thank Ronald Fox for his valuable help with the data analysis.