A Qualitative Study of the Recruiting of Men and Women for Sales Positions in Turkey

This study examines the effects of gender on recruitment of salespeople in Turkey, an emerging economy with a male-dominated society where historical and cultural values have frequently limited women’s employment opportunities. Based on 16 interviews with male and female recruiters from four industries actively hiring productive salespeople, the study addresses gender effect on recruiting of men and women for sales positions in Turkey. The findings of this qualitative study provide an opportunity to expand our understanding of gender effects in an emerging economy.