Ego-syntonicity in responses to items in the California Psychological Inventory

Responding to items on a personality questionnaire can evoke a variety of feelings, from discomfort to indifference to pleasure. Harrison Gough reported that when he wrote items for the California Psychological Inventory (CPI; Gough & Bradley, 1996), he tried to make the items as ego-syntonic as possible. Ego-syntonic items are those “which a respondent finds congenial, and on which giving an opinion is a rewarding act” (Gough & Bradley, 1996, p. 10). The present study asked 79 respondents to report how they felt after answering each CPI item. Average affect ratings were above neutral for a majority of items, indicating that Gough had some success in writing ego-syntonic items. Differences in item ego-syntonicity were attributable to other item characteristics. Respondents disliked responding to relatively odd and ambiguous items, items with linguistic negations, and items referring to negative feelings and situations. As predicted by Gough, respondents enjoyed responding to items on the communality scale, items with which most people agree. They also enjoyed items that referred to positive emotions and attitudes and to items indicating extraversion, conscientiousness, low neuroticism, and openness to experience. Highly ego-syntonic items were found to be more valid than less ego-syntonic items. Individuals who reported disliking many items were found to be socially anxious. The relation between reports of liking or disliking items, identity, and reputation are discussed, and further research on item response dynamics and validity is proposed.