Motivational effects of success or failure feedback on the perception of affective pictures

A study of perception of affective pictures from the International Affective Photo System, using the Self Assessment Manikin scale, was conducted. It was hypothesized that participants' affective ratings could be moderated by a subjective experience of success or failure. Analysis, based on a sample of 36 university students, showed an approach tendency for women when they were exposed to positive pictures in the success condition. This approach tendency was associated with relatively shorter processing times and high affective ratings. Men showed relatively shorter processing times and high affective ratings when exposed to negative pictures. For memory-related measures, the highest scores were observed in the success condition for exposure to pleasant pictures. The results are discussed in terms of affective-related self-regulatory tendencies moderated by sex.