Religion and Mestrovic's postemotional society: the manufacturing of religious emotion

Work on the social theory of emotion has been growing in the last decade, but few have considered how these studies relate to the field of religion. This article is a detailed critical examination of the work of the Croatian–American sociologist Stjepan Mestrovic and his idea of ‘postemotionalism’. It is an exploration of the implications of his work for understanding contemporary manifestations of religion. It first unfolds the context of Mestrovic's work on postemotionalism and then explores the development and meaning of the term. It follows a series of tensions in the concept between spontaneous and produced emotion and seeks to show how postemotionalism fails to consider adequately religious history, which has continually involved the process of repackaging ‘past emotions’. Despite these difficulties, Mestrovic's idea of postemotionalism is seen to provide not only a way to rethink emotion and rationality in religion, but a way of re-conceptualising so-called ‘individual’ religious emotion as part of wider political constructions developed through late capitalistic markets and the technology of mass media. Mestrovic's lack of concern with religion is considered, and the work of the French sociologist of religion Danièle Hervieu-Léger on ‘chain memory’ is introduced as a way of illuminating questions of religious tradition, memory and emotion in Mestrovic's work. The final section of the paper considers the ‘revivalist’ developments of Celtic Spirituality as an example of the micro-politics of postemotional religion.