Diffusion of e-commerce in Denmark: An analysis of institutional intervention

This article analyzes the way a series of recent policy statements have been used to promote and shape the take-up of e-commerce in Denmark. Issuing periodic policy statements, with a combination of direct and indirect modes of intervention, is one of the roads governments are taking to influence the evolutions of ICT. The policy statements present the goals, launch initiatives, and assess achievements. Complementing a co-or self-regulation strategy, the policy statement approach has become particularly important in areas where governments seek to influence the take-up of a technology without appearing to tip the scales. She did her Ph.D. at the Center for Electronic Commerce, at Department of Informatics, Copenhagen Business School. Helle Zinner Henriksen has a degree in Law (University of Copenhagen, 1995). Her research interests include: Adoption and diffusion of Interorganizational Information Systems, e-government, and institutional regulation of electronic commerce and e-government. Kim Viborg Andersen is a researcher in organizational and policy aspects of IT. Andersen’s research encompasses various applications: economic models, EIS/BIS, health data network, EDI, e-commerce, and mobile applications primarily within the public sector domain. He is co-founder of the AIS SIG on e-government, vice-chair of the IFIP WG 8.4 on interdisciplinary e-business and on various editorial boards for journals. He is head of the Center for Research on Information Technology in Policy Settings (CIPS) at the Copenhagen Business School.