Evaluating the role of distinctiveness in the generation effect

According to the distinctiveness interpretation, generating words from word fragments leads to more distinctive memory traces than reading intact words. As a test of this hypothesis, the generation effect was experimentally compared to three phenomena previously attributed to distinctiveness. Experiments 1 and 2 proved that the generation effect was unlike conceptual and encoding task distinctiveness. In Experiment 3 the generation effect and the effects of orthographic distinctiveness were compared. These two manipulations had similar effects on memory, but the effects were additive—challenging the hypothesis that the generation effect is a result of the unusual appearance of to-be-generated items. Thus, the generation effect is inconsistent with current theories of distinctiveness. The results were consistent with the hypothesis that generated items receive more encoding resources than read items, and that increased attention to generated items may be at the expense of attention to intact items in the list.