Marketing measurably effective instructional methods

The failure to gain wider acceptance of measurably effective teaching methods by the educational establishment may be due to resistance to behaviorism, in particular, and to a set of contingencies that resist change, in general. The promotion of effective instructional methods is presented in terms of recommended marketing principles, including identifying and solving perceived consumer needs, using plain English, segmenting the marketplace and developing specific solutions, identifying opportunities for greatest impact, creating tangible educational products, seeking new markets, planning marketing strategy and tactics, and writing for non-technical publications. Precision Teaching is presented as a case study in the promotion of effective instructional methods. Although it is a measurably superior instructional methodology, Precision Teaching has not been widely adopted. By applying basic marketing principles and strategic planning, some of its proponents have initiated an ongoing effort of outreach and promotion.