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On the Counterfactual Nature of Gambling Near‐misses: An Experimental Study
Authors:Yin Wu  Eric van Dijk  Hong Li  Michael Aitken  Luke Clark
Affiliation:1. Research Center for Brain Function and Psychological Science, Shenzhen University, Shenzhen, China;2. Behavioural and Clinical Neuroscience Institute, Department of Psychology, University of Cambridge, Cambridge, UK;3. Department of Social and Organizational Psychology and Leiden Institute for Brain and Cognition, Leiden University, Leiden, The Netherlands;4. Shenzhen Institute of Neuroscience, Shenzhen, China;5. Department of Psychology, Institute of Psychiatry, Psychology and Neuroscience, King's College London, London, UK;6. Centre for Gambling Research at UBC, Department of Psychology, University of British Columbia, Vancouver, British Columbia, Canada
Abstract:Research on gambling near‐misses has shown that objectively equivalent outcomes can yield divergent emotional and motivational responses. The subjective processing of gambling outcomes is affected substantially by close but non‐obtained outcomes (i.e. counterfactuals). In the current paper, we investigate how different types of near‐misses influence self‐perceived luck and subsequent betting behavior in a wheel‐of‐fortune task. We investigate the counterfactual mechanism of these effects by testing the relationship with a second task measuring regret/relief processing. Across two experiments (Experiment 1, n = 51; Experiment 2, n = 104), we demonstrate that near‐wins (neutral outcomes that are close to a jackpot) decreased self‐perceived luck, whereas near‐losses (neutral outcomes that are close to a major penalty) increased luck ratings. The effects of near‐misses varied by near‐miss position (i.e. whether the spinner stopped just short of, or passed through, the counterfactual outcome), consistent with established distinctions between upward versus downward, and additive versus subtractive, counterfactual thinking. In Experiment 1, individuals who showed stronger counterfactual processing on the regret/relief task were more responsive to near‐wins and near‐losses on the wheel‐of‐fortune task. The effect of near‐miss position was attenuated when the anticipatory phase (i.e. the spin and deceleration) was removed in Experiment 2. Further differences were observed within the objective gains and losses, between “clear” and “narrow” outcomes. Taken together, these results help substantiate the counterfactual mechanism of near‐misses. © 2017 The Authors Journal of Behavioral Decision Making Published by John Wiley & Sons Ltd.
Keywords:near‐misses  counterfactual thinking  luck  reflection and evaluation model  cognitive distortions
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