Influence of similarity between target and irrelevant items on visual information processing.

6 undergraduate subjects searched circular stimulus displays of upper case letters of the alphabet for a pre-specified single target letter. The displays were given a masked exposure of 100 msec, and contained 1, 5, 11, or 17 irrelevant items which were either similar or dissimilar in shape to the target. It was anticipated that these conditions would provide a test of Neisser's (1967) notion of attention. The results, which showed that similarity, numbers and their interaction were significant, could not be explained by wholly serial or parallel models of information processing as they failed to account for the interaction. To explain the interaction it was necessary to consider processing by preattention and focal attention.