Instigation of assertive behavior through videotape-mediated assertive models and directed practice

Twenty-eight undergraduate college women received an assertive training procedure in which they observed videotape-mediated assertive models and practiced nine types of assertive responses over a seven-week period. They reported significantly (p< 0.01) more assertive behavior and were rated as significantly (p< 0.01) more assertive than subjects receiving a placebo treatment and subjects receiving no treatment. There were also trends (p's = 0.17, 0.19, 0.29) for Ss receiving assertive training to report lower fear of social conflicts than subjects under the two control conditions.