风险沟通与公众理性

突发风险事件所导致的恐慌，其危害程度可能远远大于风险事件本身。当灾害突然降临的时候，公众能够启动理性的程度是应对危机的重要基础。文章提出了公众理性的概念，并界定和探讨了公众理性的构成以及公众理性的干扰因素；同时，通过SARS事件，着重分析了风险沟通的性质、特点，以及风险沟通对公众理性干预的可能途径和条件；目的是为总结SARS风险危机和建立应对突发风险事件的心理系统提供理论依据，以更好地促进我国在风险沟通领域的研究与实践。

Risk Communication and Public Rationality

The panic induced by the sudden risk events is much more harmful than the risk events themselves. When risk events come, the extent of public rationality is an important foundation to cope with crisis. This article proposes the concept of public rationality, explains definition and its construct, and influence factors. Taking SARS as an example, this article also analysis the nature and characteristics of risk communization, and the possible ways and related conditions for risk communication to influence public rationality. This article provides the theory foundation to make an inclusion on SARS risk crisis, to study the psychological system in coping with risk events in order to promote the research and practice in risk communication field.