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意识思维和无意识思维对复杂决策的影响
引用本文:张凤华,张华,曾建敏,张庆林.意识思维和无意识思维对复杂决策的影响[J].心理科学,2011(1).
作者姓名:张凤华  张华  曾建敏  张庆林
作者单位:江西师范大学心理学院;西南大学心理学院;
摘    要:以大学生为被试,以汽车作为实验材料,通过对12条汽车属性信息的操纵,设置出四款优差不同的汽车。通过对汽车的优差选择,探察在属性信息逐条呈现的情况下,有意识思维与无意识思维对复杂决策的影响。研究结果表明:在反应时上,无意识思维下的决策时间要比有意识思维下的决策时间长;在选择的正确率上,有意识思维决策的结果要优于无意识思维决策的结果;在信息回忆量上,有意识思维决策的回忆量要多于无意识思维决策的回忆量,这与无意识思维理论是相违背的。

关 键 词:无意识思维  启发式  双系统加工模型  复杂决策  

The Effect of Conscious/Unconscious Thought on Complex Decision
Zhang Fenghua,Zhang Hua,Zeng Jianmin,Zhang Qinglin.The Effect of Conscious/Unconscious Thought on Complex Decision[J].Psychological Science,2011(1).
Authors:Zhang Fenghua  Zhang Hua  Zeng Jianmin  Zhang Qinglin
Institution:Zhang Fenghua~1,Zhang Hua~2,Zeng Jianmin~2,Zhang Qinglin~2 (1 Psychology College,University,Manchang,330022)(2 Psychology College,Southwest University,400715)
Abstract:Kahneman thought the reason that people appeared irrational thinking,the system error of thinking was the heuristic intuition thinking.Dijksterhuis suggested that unconscious thought was an active process.When the target of the unconscious thought was specific,individual's unconscious thought can make the choice of target and have a considerable flexibility.In view of the above difference,we selected vehicle-related decision-making tasks to validate this view through the manipulation of conscious and uncons...
Keywords:unconscious thought  heuristic  dual-process model  complex decision  
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