Traditional vs. nontraditional women and men's perceptions of the personalities and physiques of ideal women and men

Traditional and nontraditional women and men's perceptions of ideal people, in terms of both traits and physiques, were assessed using 80 male and 80 female Caucasian undergraduates as study participants. The data indicated that traditional women and men perceived the ideal male as mesomorphic and as having more instrumental than expressive traits. Nontraditional women and men also favored a mesomorphic physique for the ideal male, but they differed from traditionals in that they saw this mesomorphic male as being androgynous in regard to traits. Concerning the ideal female, traditional and nontraditional women and men preferred an androgynous physique, but they differed in their perceptions of the ideal personality for a woman. Traditional women and men perceived their ideal women as having more expressive than instrumental traits, whereas nontraditional women and men saw their ideal women as being androgynous in regard to traits. The results are discussed within the framework of Bem's gender schema and enculturated lens theories.