The dark side of Facebook: Semantic representations of status updates predict the Dark Triad of personality |
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| Affiliation: | 1. Centre for Ethics, Law and Mental Health (CELAM), University of Gothenburg, Gothenburg, Sweden;2. Institute of Neuroscience and Physiology, The Sahlgrenska Academy, University of Gothenburg, Gothenburg, Sweden;3. Network for Empowerment and Well-Being, University of Gothenburg, Gothenburg, Sweden;4. Department of Psychology, Lund University, Lund, Sweden;1. University of Gothenburg, Sweden;2. University of Skövde, Sweden;3. University of Western Sydney, Australia;1. Department of Developmental Psychology, Tilburg University, The Netherlands;2. Department of Developmental Psychopathology, Nijmegen University, The Netherlands;1. Humboldt-Universität zu Berlin, Departmernt of Psychology, Rudower Chaussee 18, D-12489 Berlin, Germany;2. Leopold-Franzens Universität Innsbruck, Department of Psychology, Innrain 52, A-6020 Innsbruck, Austria;1. Allameh Tabataba’i University, Tehran, Iran;2. Payame Noor University, Tehran, Iran |
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| Abstract: | Using Latent Semantic Analysis, we quantified the semantic representations of Facebook status updates of 304 individuals in order to predict self-reported personality. We focused on, besides Neuroticism and Extraversion, the Dark Triad of personality: Psychopathy, Narcissism, and Machiavellianism. The semantic content of Facebook updates predicted Psychopathy and Narcissism. These updates had a more “odd” and negatively valanced content. Furthermore, Neuroticism, number of Facebook friends, and frequency of status updates were predictable from the status updates. Given that Facebook allows individuals to have major control in how they present themselves and draw benefits from these interactions, we conclude that the Dark Triad, involving socially malevolent behavior such as self-promotion, emotional coldness, duplicity, and aggressiveness, is manifested in Facebook status updates. |
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| Keywords: | Dark Triad Extraversion Facebook Latent Semantic Analysis Machiavellianism Narcissism Neuroticism Personality Psychopathy |
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