“Alkie,”“Frat Brother,” and “Jock”: Perceived Types of College Students and Stereotypes About Drinking1

Two studies assessed perceived types of college students and associated stereotypes about drinking. In the first study, 64 university students responded to an open‐ended probe asking them to list types of college students and then rated the amount of drinking done by each of a set of preselected types. In the second study, 236 students responded to the same open‐ended item and directly rated a set of types that had been revised based on Study 1 in terms of drinking and involvement in the academic and sociosexual collegiate subcultures. As hypothesized, consensual responses to the open‐ended probe reflected the college student culture. Also as hypothesized, types of students socially defined in terms of the sociosexual aspects of college (e.g., “fraternity boy”) were rated as likely to drink heavily, whereas types that were seen as being pulled away from college social life, through assumed involvement in academics (e.g., “brain/straight As”), were rated as drinking relatively little. Finally, rated sociosexual involvement was positively correlated, and academic involvement was negatively correlated, with perceived drinking, which supports a central assumption of the framework guiding the research.