Human Values and Product Symbolism: Do Consumers Form Product Preference by Comparing the Human Values Symbolized by a Product to the Human Values That They Endorse?1 期刊界 All Journals 搜尽天下杂志传播学术成果专业期刊搜索期刊信息化学术搜索

Human Values and Product Symbolism: Do Consumers Form Product Preference by Comparing the Human Values Symbolized by a Product to the Human Values That They Endorse?1

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