The mispriming effect: Evidence of an orthographic check in the lexical decision task

This paper describes a lexical decision experiment that demonstrates that there are increased rates of errors for words “misprimed” with words strongly associated with visually similar words (e.g., BREAD-BATTER) relative to rates for the same words preceded by completely unrelated words (e.g., SLEEP-BATTER). The pattern of results is shown to be inconsistent with Forster’s (1976) search model but consistent with a criterion-bias model supplemented by an orthographic checking process.