无意识目标：激活与追求

目标自动激活模型认为，目标是行为满意状态或结果在个体头脑中的表征，它能够通过相关情境自动激活。无意识目标的激活方式有语义激活、工具激活和人际激活。无意识目标追求与有意识目标追求在目标实现、目标投射和动机特征方面相似，但其行为产生机制有所不同。未来研究应该对无意识目标的机制及其具体应用进行深入的探讨

Activation and Pursuit of Nonconscious Goal

According to the auto-motive model, goals are represented mentally, and as representations, should be capable of automatic activation by the environmental context。The present article reviews recent research on nonconscious goals, and the similarities between nonconscious goals and conscious goals. It focuses on research examining different ways in which goals may be automatically brought to mind in everyday settings and how such goal priming may affect individuals’ deliberate goal pursuits. Besides, although nonconscious goals and conscious goals are similar in their effects, they may have different mechanisms