Integration processes during frequency graph comprehension: Performance and eye movements while processing tree maps versus pie charts

Frequency graph types differ in the way how data are translated into visual representations. We compared 2 visualization methods, a traditional circular representation (pie chart) and a rectangular representation (constant column width tree map), which were hypothesized to differ regarding the cognitive ease of visual comparison processes. Performance was evaluated in tasks involving proportion and comparison judgments under both highly controlled and more realistic circumstances. The results showed performance benefits (in terms of reduced response times or error rates) for rectangular representations. Additional eye movement analyses revealed that this benefit was mainly due to a facilitation of scanning the graph for relevant information. The results suggest that facilitating comparison processes by representing the critical variable in less complex visual dimensions (i.e., straight length with constant orientation instead of surface area or curved length) eventually enhances the efficiency of integration processes during graph comprehension.