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Physiological mediation of attitudinal responses.
Authors:R A Detweiler  M P Zanna
Abstract:A study was undertaken to try to ascertain the best model of the relationship between stimuli, physiological responses, and attitudes. Subjects were asked to indicate their attitudes toward various nations after having received various bogus information about how they responded physiologically to the stimuli. The results indicate the following: (a) In general, attitudes appear to be physiologically mediated; (b) physiological mediation of attitudes is strongest when prior knowledge about the stimuli is low but is independent of prior attitudes about the stimuli; (c) bogus physiological feedback does not seem to be verbally mediated; and (d) the most fruitful distinction between types of bogus feedback is between any feedback versus no feedback, not between change versus no change or between increase versus decrease in response.
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