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Behavior analysis and decision making
Authors:Fantino E
Abstract:Behavior analysts have developed powerful methodologies to assess central phenomena in areas that have been dominated by cognitive psychologists. Advances in instructional control, stimulus equivalence, choice, rule-governed behavior, matching to sample, and verbal behavior are some of the tools that have been developed in the experimental analysis of behavior. Although the article focuses on the experimental analysis of reasoning, this is but one of the areas in which behavior analysts should have a greater impact on contemporary psychology.
Keywords:behavior analysis  decision making  choice  base-rate error  conjunction fallacy  observing behavior  matching to sample
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