The single category implicit association test as a measure of implicit social cognition |
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Authors: | Karpinski Andrew Steinman Ross B |
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Institution: | Department of Psychology, Temple University, Philadelphia, PA 19122-6085, USA. andykarp@temple.edu |
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Abstract: | The Single Category Implicit Association Test (SC-IAT) is a modification of the Implicit Association Test that measures the strength of evaluative associations with a single attitude object. Across 3 different attitude domains--soda brand preferences, self-esteem, and racial attitudes--the authors found evidence that the SC-IAT is internally consistent and makes unique contributions in the ability to understand implicit social cognition. In a 4th study, the authors investigated the susceptibility of the SC-IAT to faking or self-presentational concerns. Once participants with high error rates were removed, no significant self-presentation effect was observed. These results provide initial evidence for the reliability and validity of the SC-IAT as an individual difference measure of implicit social cognition. |
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