Binding communication and problematic request: Application in the field of road safety期刊界 All Journals 搜尽天下杂志传播学术成果专业期刊搜索期刊信息化学术搜索

Binding communication and problematic request: Application in the field of road safety

Affiliation:	1. Aix-Marseille université, IFSTTAR et Cerema, 29, avenue Robert-Schuman, 13100 Aix-en-Provence, France;2. IFSTTAR (Institut français des sciences et technologies des transports, de l’aménagement et des réseaux), 304, chemin Croix-Blanche, 13300 Salon-de-Provence, France;3. Cerema (Centre d’étude et d’expertise sur les risques, l’environnement, la mobilité et l’aménagement), maison de l’administration nouvelle, 9, rue René-Viviani, 44200 Nantes, France;4. Aix-Marseille université, 29, avenue Robert-Schuman, 13100 Aix-en-Provence, France;1. Center for Blood Disorders and Stem Cell Transplantation, Swedish Cancer Institute, Seattle, WA;2. Clinical Research Division, Fred Hutchinson Cancer Research Center, Seattle, WA;3. Division of Pulmonary and Critical Care, Seattle, WA;4. Division of Infectious Disease, Department of Internal Medicine, Swedish Medical Center, Seattle, WA;5. Bloodworks Northwest, Seattle, WA;6. Division of Hematology, University of Washington, Seattle, WA;7. Neuroscience Institute, Swedish Medical Center, Seattle, WA;1. Department of Preventive and Social Medicine, University of Otago, PO Box 56, Dunedin 9054, New Zealand;2. Department of Transport, Technical University of Denmark, Bygningstorvet 116B, 2800 Kgs. Lyngby, Denmark;1. Department of Child Health and Paediatrics, School of Medicine, Moi University, Eldoret, Kenya;2. Department of Paediatrics, College of Medicine, University of Ibadan, and University College Hospital, Ibadan, Nigeria;3. Department of Paediatrics and Child Health, Obafemi Awolowo University, Ile-Ife, Nigeria;4. Department of Community Health, Kinshasa School of Public Health, Kinshasa, DR Congo;5. Department of Paediatrics, Ahmadu Bello University Teaching Hospital, Ahmadu Bello University, Zaria, Nigeria

Abstract:	IntroductionMost studies using the binding communication paradigm aim at obtaining requests whose nature remains essentially pro-social.ObjectiveThe objective of this research is to evaluate the importance of the target of the binding communication strategy (self-centred vs. focused on others) and its greater effectiveness compared to persuasive communication with respect to a counter-attitudinal issue — reducing the speed of riders of powered two-wheelers (PTW).MethodOne hundred and sixteen two-wheeler drivers are randomly placed in four experimental conditions: binding self-centred communication, binding communication focused on others, persuasive communication, and control condition.ResultsBinding self-centred communication allows for a greater increase in the behavioural intent of a problematic request compared to binding communication focused on others or persuasive communication.ConclusionThe research prospects proposed as a conclusion call for a broader reflection on the design and evaluation of prevention campaigns using the paradigm of binding communication.

Keywords:	Binding communication Persuasion Motorcycles Speed Prevention campaigns Communication engageante Persuasion Deux-roues motorisés Vitesse Campagnes de prévention
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