The effect of presentation format and encoding strategy on associative memory distortion

IntroductionPrevious studies using semantically related words revealed more accurate memory when the items were encoded visually rather than auditorily and when mental images were created during encoding. However, how the level of memory distortion is affected by the creation of different mental imagery formats or by techniques that should suppress generation of mental images has rarely been investigated.ObjectiveThe aim of the present studies was to investigate the ways in which the encoding strategy affects the accuracy of memory reports for two presentation formats of semantically related words: verbal and pictorial.MethodIn experiment 1, the participants were asked to memorize either pictures or their verbal equivalents (words) from the same category, using one of two encoding strategies: uttering the words or counting backwards. In experiment 2, pictorially or auditory presented material was encoded together with the creation of either visual or auditory mental images of the items. The results of the experimental groups were compared to control groups that received no specific instruction.ResultsHigher levels of false recognition, together with lower rates of correct recognition, were observed for words, presented either visually or auditory, relative to pictures. Moreover, self-generation of additional code during the processing of information favored the reduction of false recognitions.ConclusionEncoding strategies that engaged dual coding reduced false recognition. The results are discussed within the distinctiveness heuristic phenomenon.