Perceptions of Perfection: The Influence of Social Media on Interpersonal Evaluations

Through social network sites such as Facebook, people gain information about acquaintances that they would not gain from everyday life. This information typically highlights the most positive aspects of people’s personalities and lives. The goal of this investigation was to determine whether looking at another user’s Facebook profile influences perceptions of that individual’s socially desirable characteristics (e.g., intelligence, attractiveness). One group of participants viewed an acquaintance’s Facebook profile before providing evaluations, and the other evaluated the person without viewing Facebook. Results revealed that participants who viewed another person’s Facebook profile evaluated that person more favorably than those who completed a control task (Study 1) or wrote about the person from memory (Study 2). Theoretical and practical implications are discussed.