Using a computer simulation to teach attitude surveying

An interactive computer program that simulates, for teaching purposes, the procedures involved in carrying out an attitude survey is described. Students make decisions about the content and length of an attitude questionnaire, as well as about the procedures to be used to sample the population. Students’ inferences about the population characteristics can be compared with the actual characteristics (predetermined by the instructor) to provide students with an indication of the merits of the alternatives they chose.