The generalizability of context effects on word recognition: A reconsideration of the roles of parafoveal priming and sentence context

In three experiments, subjects named target words preceded by congruous, incongruous, or neutral sentence contexts. There was no evidence that the recognition of the target word was affected by the semantic characteristics of a word presented immediately to the right of it. The nature of the preceding sentence context did affect target-naming speed. However, the magnitude of the context effect was considerably smaller in these experiments, in which nonterminal target words were used, than in previous experiments in which the target word was always the final word of the sentence, was highly predictable from the context, and was often semantically related to words in the sentence. The implications of these two findings for theories of reading and context effects are discussed.