叙事传输的说服机制

叙事传输是人们沉浸在故事情景中的独特心理过程,也是故事信息特有的说服机制.叙事传输会使决策者产生与现实世界脱离的感觉,体验到强烈的情绪,然后对故事产生认同,改变态度.本文在界定叙事加工、叙事传输等理论概念基础上,重点比较叙事传输与分析加工的差异,认为两者在信息内容组织、作用途径、判断逻辑、认知努力及问题距离上都有区别.进一步研究叙事传输与分析加工、自我控制、情景决策等理论领域的关系具有重要价值.

Persuasion by Narrative Transportation

Described as “absorption into a story”, narrative transportation is a distinct mental process and a peculiar mechanism by which people are persuaded by stories. Decision-makers who are transported by stories feel as if they were separated from the real world, experienced strong spontaneous emotion, which can be identified to the stories. Finally, their attitudes changed after transportation even though they stepped back into the real world. After reviewing the concepts of narrative processing, narrative transportation and related theories, we compared the distinction between narrative transportation and analytical elaboration by aspects of information organization, approach to persuade, logic for judgment, cognitive effort and distance to decision problems. There are important theoretical and practical implications for further research on the topic of attitude change in stories, such as narrative transportation, analytical elaboration, self-control and choice in context.