通货膨胀知觉的认知机制和影响因素

通货膨胀知觉是个体对通货膨胀的主观体验.通货膨胀知觉的认知机制主要体现在体验阶段和整合阶段.体验阶段主要涉及到个体对物价的感受性和记忆,整合阶段主要涉及到个体利用可得性启发式以及锚定和调整启发式完成对通货膨胀的最终估计.通货膨胀知觉的影响因素主要包括通货膨胀预期、框架效应、对价格公平性的认知、社会放大效应以及货币改革等.未来可以从通货膨胀知觉的信息加工方式、认知神经机制、跨文化研究以及具有较高生态效度的测量指标等方面进一步探讨.

The Cognitive Mechanism and Influential Factors of Perception of Inflation

The perception of inflation is a subjective experience of inflation. The cognitive mechanism of perception of inflation is generally reflected in the price experience phase and the integration phase: the price experience phase mainly involves individual’s susceptibility and memory; the integration phase mainly involves availability heuristic, anchoring and adjustment heuristic. Additionally, it is suggested that many factors make impact on the perception of inflation, including the expectation of inflation, framing effects, price fairness, social amplification, currency changeover and so on. Future studies could focus on exploring information processing mode, cognitive-neural mechanism, cross-culture influential factors and new index with highecological validity.