Socially desirable responding and impression management in the endorsement of love styles.

In 2 experiments, the researcher investigated the social desirability of different love styles (Eros, Ludus, Storge, Pragma, Mania, and Agape). In Experiment 1, the Marlowe-Crowne measure of social desirability (D. P. Crowne & D. Marlowe, 1960) was correlated negatively with possessive, dependent (Mania) love styles in both men and women. In men, social desirability was correlated positively with romantic, passionate love (Eros) and game-playing love (Ludus), but negatively with all-giving, selfless love (Agape). In women, social desirability was correlated positively with Agape, but negatively with Ludus. In Experiment 2, the researcher replicated these findings using an impression management manipulation (good, bad, and honest responding). The gender differences in social desirability of different love styles are explained in terms of traditional and nontraditional gender role socialization.