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Semantic congruity and expectancy as separate processes
Authors:William P. Banks  Hedy White
Affiliation:1. Psychology Department, Pomona College, 91711, Claremont, CA
2. Claremont Graduate School, Claremont, California
3. Western Carolina University, Cullowhee, North Carolina
Abstract:In two experiments, we investigated the role of expectancy in producing congruity effects in comparative judgment. In Experiment 1, instructions to choose the larger or smaller term either preceded pairs for comparative judgment or preceded individual words for lexical decision. If expectancy in interpreting the comparative judgment terms accounts for the congruity effect, the lexical decision task also should show a congruity effect. However, there were large congruity effects in comparative judgment but not in lexical decision. In this experiment, we used an infiniteset design to make sure that semantic information was needed on comparative judgment trials. In Experiment 2, comparative judgment pairs were preceded by a prime word that either was or was not a category label for the terms in the pairs. There were both congruity and priming effects, with no interaction between the two. This result implies that expectancy and the semanticcongruity effect come from separate processes.
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