Predicting Social Networking Site (SNS) use: Personality,attitudes, motivation and Internet self-efficacy |
| |
| Affiliation: | 1. Center for Mental Health Education, Faculty of Psychology, Southwest University, No. 2 Tiansheng Road, Beibei District, Chongqing City 400715, China;2. Department of Psychology, Michigan State University, 262 Psychology Rd, East Lansing, MI 48824, USA;3. Department of Tourism and Art for Humanity, Chongqing Youth & Vocational Technical College, No. 1 Yanjingba, Bebei District, Chongqing City 400712, China;4. Marriott School of Management, Brigham Young University, 785 TNRB, Provo, UT 84602, USA;1. Information Technology Research Center, Yonsei University, 50 Yonseiro, Seodaemungu, Seoul 120-749, South Korea;2. College of Business, Chosun University, 309 Pilmundaero, Donggu, Gwangju 501-759, South Korea;3. Business School, Korea Advanced Institute of Science and Technology, 207-43, Cheongyangri-dong, Dongdaemoon-gu, Seoul 130-012, South Korea;1. School of Business Administration, Ono Academic College (OAC), Kiryat Ono, Israel;2. Graduate - Program of Business Administration, Ariel University, Ariel, Israel;1. School of Business, Anhui University of Technology, China;2. School of Management, University of Science and Technology of China, China;1. School of Media and Communication, Korea University, Seoul, South Korea;2. Department of Digital Media, Myongji University, Seoul, South Korea;1. College of Physical Education, China West Normal University, Nanchong, China;2. Center for Mental Health Education, Faculty of Psychology, Southwest University, Chongqing, China |
| |
| Abstract: | Few studies have considered the personal characteristics that may predict the use of Social Networking Sites (SNSs). We examined the prediction of SNS use from distinct personality traits (i.e., sociability and shyness), attitudes toward SNS use, motivations for SNS use and Internet self-efficacy. Participants were 352 Chinese college students who used the QQ zone. Results indicated that sociability, shyness, attitudes, motivations and self-efficacy predicted SNS use, prediction depending on the function of SNS use. Specifically, sociability, attitudes, social interaction motivation, entertainment motivation and self-efficacy were significant predictors of SNS’s social function. In contrast, shyness, attitudes, relaxing entertainment motivation and self-efficacy were significant predictors of its recreational function. |
| |
| Keywords: | Social Networking Sites Personality traits Attitudes Motivations Internet self-efficacy |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
