Better late than early: The influence of timing on apology effectiveness

Two studies examined whether the timing of an apology influences its effectiveness. We hypothesized that victims who received apologies later in a conflict would feel more satisfied with the resolution of the conflict, primarily because they would have more opportunity for self-expression and would feel better understood. Undergraduates provided retrospective interpersonal conflict narratives (Study 1) and responded to a hypothetical scenario (Study 2) in which they were wronged. The results showed that later apologies were more effective than earlier ones, and that this effect was mediated by feeling heard and understood. The ramifications for creating a “ripeness” or readiness for conflict resolution are discussed.