We are, therefore they aren’t: Ingroup construal as a standard of comparison for outgroup judgments

Five studies tested the assumptions: (a) that ingroups are habitually used as a standard of comparison for outgroup judgments, and (b) that outgroup judgments are generally contrasted away from a momentary construal of the ingroup. Results generally support these assumptions. Experiments 1 and 2 demonstrated increased activation levels of ingroup knowledge as a result of corresponding outgroup judgments. Experiments 3 and 4 showed that outgroup judgments depend not only on cognitively accessible outgroup exemplars, but also on accessible ingroup exemplars. Finally, Experiment 5 demonstrated that the impact of accessible ingroup exemplars on outgroup judgments is mediated by changes in the construal of the ingroup, such that: (a) outgroups were judged lower with regard to a given trait the higher participants perceived their ingroup with regard to that trait, and (b) controlling for the effect of ingroup construal attenuated the obtained effects on outgroup judgments.