Masked affective priming by name letters: Evidence for a correspondence of explicit and implicit self-esteem

In an affective priming experiment (N = 60), participants’ initials were used as masked primes. We found a significant priming effect (denoting positivity of the personal initials) if personal initials (compared to yoked participants’ initials) were followed by other-relevant positive or negative targets (e.g., honest, cruel). For possessor-relevant targets (e.g., healthy, lonely), there was no main effect of priming. However, this priming index positively correlated with explicit self-esteem. For participants with high self esteem, a positive effect was found, whereas for participants with low self-esteem, a negative effect was found.