Impressions formed in response to public self-evaluation maintenance strategies

Two studies examined the impressions formed in response to public self-evaluation maintenance strategies. According to Tesser’s (1988) self-evaluation maintenance (SEM) model, a person who has been outperformed by a close other perceives the field of performance as less relevant to preserve self-evaluation. Tesser and Paulhus (1983) showed that this same strategy is used for the purpose of impression management, or public self-evaluation maintenance. The present research examined the SEM model variables from the view of impression formation. In the first study, information regarding field relevance and psychological closeness was conveyed by the experimenter. In this context, field relevance had a significant impact on perception of competence. In the other study, in which the information was conveyed by the target person, relevance and closeness influenced the perception of manipulativeness and sociability. The results are discussed in terms of the importance of investigating the SEM processes from the impression formation perspective.