| Abstract: | High and low self-monitoring women sampled and evaluated either a relatively pleasant-smelling perfume or a relatively less pleasant-smelling one. Some women were complimented as they sampled the perfume. Others were not given any feedback. The evaluations of high self-monitoring women were influenced only by the presence or absence of the compliment. Regardless of its actual smell, high self-monitoring women evaluated the aroma and quality of the perfume higher when they had been complimented than when they had not. The evaluations of low self-monitors were similarly influenced by the presence or absence of the compliment. In addition, however, their evaluations were significantly influenced by the actual smell of the perfume. |
