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Images: Preliminary scale construction
Authors:Stephen A Anderson  Dennis A Bagarozzi  C Winter Giddings
Institution:1. The University of , Connecticut;2. Alliance for Counseling and Therapeutic Services , Atlanta, Georgia;3. University of , Georgia
Abstract:Abstract

In a series of papers, Bagarozzi and Giddings outlined a theoretical model of mate selection and marital interaction based upon principles of cognitive matching (Bagarozzi, 1982, 1986; Bagarozzi&Giddings, 1983, 1984). Briefly, this theory postulates that individuals seek out, develop intimate relationships with, and eventually marry persons whom they perceive to: (a) possess specific personality traits, qualities and characteristics; (b) share similar values, beliefs, and ideas concerning husband/wife roles; and (c) subscribe to a similar set of rules and assumptions governing interpersonal power, distributive justice, and the exchange of value messages between intimates. Essentially, one marries a person whom he/she perceives to fit an internal cognitive model or schema of an “ideal spouse.” The term “ideal” does not denote perfection. It merely represents an enduring image that becomes a standard against which all prospective mates are judged and evaluated. This cognitive matching takes place at both conscious and unconscious levels of awareness.
Keywords:
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