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A Communication Researchers’ Guide to Null Hypothesis Significance Testing and Alternatives |
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| Authors: | Timothy R. Levine René Weber Hee Sun Park Craig R. Hullett |
| Affiliation: | 1. Department of Communication, Michigan State University, East Lansing, MI 48823;2. Department of Communication, University of California, Santa Barbara, CA 93106;3. Communication, University of Arizona, Tucson, AZ 85721 |
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