Systematic behavior research for understanding consumer decision making |
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Authors: | Chin-Feng Lin |
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Institution: | 1.Department of Leisure Management,National Pingtung Institute of Commerce,Pingtung City, Pingtung County,Taiwan |
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Abstract: | This study incorporates means—end chain (MEC) theory and dynamic programming for understanding the implications of consumer
decision making. The conceptual framework of this study can help programmers design information systems for analyzing consumption
behaviors. Such analyses will provide marketers with meaningful information for formulating marketing strategies. The main
contributions of this article are as follows: (1) to enable researchers to obtain information for consumer cognitive hierarchies
utilizing an information system, (2) to enhance the functions of traditional MEC methodology and provide an integrated method
for analyzing consumption information, and (3) to construct an information system for analyzing consumer decision-making processes. |
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Keywords: | |
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