Associative thinking at the core of creativity |
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| Institution: | 1. Department of Psychology, Pennsylvania State University, University Park, PA, USA;2. Faculty of Data and Decision Sciences, Technion – Israel Institute of Technology, Haifa, Israel;1. State Key Laboratory of Cognitive Neuroscience and Learning, Beijing Normal University, Beijing, China;2. Beijing Key Laboratory of Brain Imaging and Connectomics, Beijing Normal University, Beijing, China;3. IDG/McGovern Institute for Brain Research, Beijing Normal University, Beijing, China;4. Chinese Institute for Brain Research, Beijing, China;1. School of Psychological Science, University of Bristol, Bristol, UK;2. Department of Neurophysiology and Pathophysiology, University Medical Center Hamburg-Eppendorf, Hamburg, Germany;1. Department of Experimental Psychology & All Souls College, University of Oxford, Oxford, UK;1. State Key Laboratory of Cognitive Neuroscience and Learning & IDG/McGovern Institute for Brain Research, Beijing Normal University, Beijing, 100875, China;2. Center for Brain Disorders and Cognitive Sciences, Shenzhen University, Shenzhen, 518060, China;1. Department of Psychology, University of California, Los Angeles, CA, USA |
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| Abstract: | Creativity has long been thought to involve associative processes in memory: connecting concepts to form ideas, inventions, and artworks. However, associative thinking has been difficult to study due to limitations in modeling memory structure and retrieval processes. Recent advances in computational models of semantic memory allow researchers to examine how people navigate a semantic space of concepts when forming associations, revealing key search strategies associated with creativity. Here, we synthesize cognitive, computational, and neuroscience research on creativity and associative thinking. This Review highlights distinctions between free- and goal-directed association, illustrates the role of associative thinking in the arts, and links associative thinking to brain systems supporting both semantic and episodic memory – offering a new perspective on a longstanding creativity theory. |
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