Identifying determinants of refurbished apparel adoption: An attribution theory perspective

Environmental pollution is wreaking havoc on countries all over the world today. Environmental issues are compelling governments, businesses, and consumers to collaborate to mitigate environmental damage. The concept of remanufacturing or refurbishing products has recently gained popularity. This study attempted to identify the determinants of intention to adopt refurbished apparel (IARA). Attribution Theory classified the set of independent variables into two categories namely intrinsic (customer behavior, customer value, and green awareness) and extrinsic (government policies, technological advancements, and reverse logistics). An econometric model was proposed to validate the association between the dependent variable (IARA) and these independent variables. Logistic regression is applied to a survey-based dataset of 210 respondents. The findings significantly validate the association of internal and external variables with IARA. In addition, it was inferred that the internal variables have greater impact than the external variables.