Priming effects from phonologically related distractors in picture-word interference

In the cross-modal picture-word interference task, distractors phonologically related to a to-benamed picture facilitate the naming response as compared to unrelated distractors. Our experiment shows that this phonological priming effect can be obtained with as early an SOA as-300 ms. The experiment also demonstrates that this priming effect cannot be attributed to strategic behaviour of the participants as opposed to automatic preactivation processes in the lexical-conceptual system. The implications for studies using the picture-word interference task as a tool for investigating lexicalization processes in speech production are discussed.