目标激励对创业行动效能影响的情景模拟

通过情景模拟实验比较了愿景表征型目标激励与非愿景表征型目标激励对创业行动效能的影响，并且检验了成就目标导向与创业目标激励的交互作用。实验结果表明：（1）愿景表征型目标带来的激励效果显著优于非愿景表征型目标产生的激励效果。（2）目标激励与创业行动效能的关系受到成就目标导向的缓冲。（3）目标激励和成就目标导向都要通过个体感知的管理能力对创业行动效能起驱动作用。

A Situational Simulated Experiment on the Impact of Goal Motivation on Entrepreneurial Action Effectiveness

With the situational simulated experiment,this study compared the different effects on the effectiveness of entrepreneurial action between vision-representational goal and non-vision-representational goal,and tested the interaction of achievement goal orientation and entrepreneurial goal incentive.Results indicated that:(1) There were significant(difference) between the effects on the effectiveness of entrepreneurial action of vision-representational goal and that of non-vision-representational goal,moreover,the incentive effects of vision-representational goal were better than that of non-vision-representational goal.(2) Achievement goal orientation moderated the effect of goal incentive on the effectiveness of entrepreneurial action.(3) Mediating role of management ability perceptions was found on the driving effect of goal incentive and achievement goal orientation on the effectiveness of entrepreneurial action.