The role of thought-content and mood in the preparative benefits of upward counterfactual thinking

Upward counterfactual thoughts identify how a prior outcome could have been better and have been shown to improve subsequent performance. Both the identification of corrective actions (content-specific effects) and the more general mobilization of effort as a result of negative affect (content-neutral effects) have been suggested to underlie performance benefits. The results of three experiments presented here indicate that counterfactual thoughts have broad benefits for performance, independent of their content and beyond the effects of planning. These benefits were consistently dependent upon the experience of negative affect, but were eliminated when negative affect could be (mis)attributed to an intervening task. This misattribution effect is consistent with the operation of a mood-as-input process in which affect informs judgments of goal progress. Overall, the findings suggest that the benefits of upward counterfactual thinking reflect more broad attempts to improve following a subjectively unsatisfactory performance.