| 个性心理因素与非理性金融行为研究 |
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| 引用本文： | 杨慧芳. 个性心理因素与非理性金融行为研究[J]. 心理科学, 2011, 34(4): 915-919 |
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| 作者姓名： | 杨慧芳 |
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| 作者单位： | 南京大学商学院 |
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| 基金项目： | 南京大学博士后科研经费资助 |
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| 摘 要： | 采用问卷法对个性心理因素中的人格、决策模式与非理性金融行为的关系进行了研究。研究结果表明：人格、决策模式对非理性金融行为有显著影响，不同人格类型、不同决策模式的个体的非理性金融行为差异显著。研究发现，人格、决策模式对各类非理性金融行为以及各类非理性金融行为总和的预测力皆达显著，并且对不同的非理性金融行为有不同预测力；理智型、即时型、依赖型的决策模式与感觉-直觉人格维度对非理性金融行为总和的预测力显著。
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| 关 键 词： | 个性心理因素 非理性金融行为 人格 决策模式 |
| 收稿时间： | 2011-01-05 |
| 修稿时间： | 2011-06-14 |
A Study on the Relationship of Psychological Factors and Non-rational Financial Behavior |
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| Yang Huifang. A Study on the Relationship of Psychological Factors and Non-rational Financial Behavior[J]. Psychological Science, 2011, 34(4): 915-919 |
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| Authors: | Yang Huifang |
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| Affiliation: | Yang Huifang (School of Business,Nanjing University,Nanjing,210093) |
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| Abstract: | This paper aimed to explore the effects of psychological factors of personality type and decision-making style on non-rational financial behavior.It analyzed individual differences in non-rational financial behavior caused by individual differences in personality type and decision-making style.Personality types,decision-making styles and non-rational financial behaviors were measured by the method of questionnaire,and 339 adult subjects(171 males and 168 females) were involved in the study.The MBTI(Myers-Br... |
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| Keywords: | psychological factors non-rational financial behavior personality decision-making style |
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